An Extreme Case Of Marketing For A Niche

by Steven Liew

in Internet Marketing

Extreme Ironing

Extreme Ironing, anyone?


Earlier on, I asked a question about getting 10,000 people to pay you $1 versus 5 people to pay you $2,000.

And I chose the former.

Actually now that I really ponder about it, it really COULD be possible that the latter is easier to achieve.

And here’s why: A boy in China sold his kidney for an iPad 2 and an iPhone.

If you haven’t heard of it – read about it here: http://news.asiaone.com/News/Latest%2BNews/Asia/Story/A1Story20110602-282088.html

Insane, right?

The takeaway for me from this incident is that you REALLY should target a niche market, rather than try to satisfy everybody.

And this brings me to Apple.. and Microsoft.

Clearly, Apple versus Microsoft is an excellent case study.

Microsoft has always tried to create a product that’s targeted to the world. They try to make the entire world accept them. I think Bill Gates’ ambitious dream was something about “every household should have a desktop running windows” or something along that line. You get my point.

On the other hand, Apple targets on the aesthetic characteristics of products. You either LOVE them like hell, or you HATE them. And it’s because of these 2 extreme sides that you will take that allows Apple to overtake Microsoft as the most valuable technology company. The most important technology product no longer sits on your desk but rather fits in your hand.

Crazy ain’t it? Who would’ve thought?

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